{"id":12764,"date":"2024-12-03T17:15:05","date_gmt":"2024-12-03T16:15:05","guid":{"rendered":"https:\/\/www.swissfairtrade.ch\/?p=12764"},"modified":"2024-12-03T17:15:05","modified_gmt":"2024-12-03T16:15:05","slug":"pionniers-en-matiere-de-durabilite","status":"publish","type":"post","link":"https:\/\/www.swissfairtrade.ch\/fr\/pionniers-en-matiere-de-durabilite\/","title":{"rendered":"Les membres de Swiss Fair Trade, pionniers en mati\u00e8re de durabilit\u00e9 !"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row css=\u00a0\u00bb.vc_custom_1531834670119{margin-top: 20px !important;}\u00a0\u00bb][vc_column width=\u00a0\u00bb1\/6&Prime;][\/vc_column][vc_column width=\u00a0\u00bb2\/3&Prime; css=\u00a0\u00bb.vc_custom_1557310891367{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}\u00a0\u00bb][vc_column_text css=\u00a0\u00bb\u00a0\u00bb]<\/p>\n<div class=\"db-date\">\n<h2 style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-12767 size-full\" src=\"https:\/\/www.swissfairtrade.ch\/wp-content\/uploads\/Bild-Havas-Brand-Predictor.jpg\" alt=\"\" width=\"720\" height=\"721\" srcset=\"https:\/\/www.swissfairtrade.ch\/wp-content\/uploads\/Bild-Havas-Brand-Predictor.jpg 720w, https:\/\/www.swissfairtrade.ch\/wp-content\/uploads\/Bild-Havas-Brand-Predictor-280x280.jpg 280w, https:\/\/www.swissfairtrade.ch\/wp-content\/uploads\/Bild-Havas-Brand-Predictor-500x501.jpg 500w, https:\/\/www.swissfairtrade.ch\/wp-content\/uploads\/Bild-Havas-Brand-Predictor-300x300.jpg 300w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><\/h2>\n<h2><\/h2>\n<h2><\/h2>\n<h2 style=\"text-align: center;\"><strong>Les membres de Swiss Fair Trade, pionniers en mati\u00e8re de durabilit\u00e9 !<\/strong><\/h2>\n<\/div>\n<p>&nbsp;<\/p>\n<p>Deux membres de longue date de Swiss Fair Trade sont per\u00e7us comme les <strong>deux marques les plus durables en Suisse<\/strong>. C\u2019est ce qui ressort de <a href=\"https:\/\/www.brandpredictor.ch\/\">Brand Predictor<\/a>, le nouvel outil d&rsquo;\u00e9valuation des marques de Havas, qui met en lumi\u00e8re les pr\u00e9f\u00e9rences et <strong>perceptions des consommatrices et consommateurs suisses<\/strong>.<br \/>\nSwiss Fair Trade soutient ses membres par le biais de diverses prestations en tant que centre de comp\u00e9tences pour le commerce \u00e9quitable et encourage l&rsquo;\u00e9change de savoir-faire entre la sph\u00e8re sociale, politique et scientifique.<\/p>\n<p>La premi\u00e8re place revient \u00e0 <strong>gebana<\/strong> ag. Avec leur devise \u00ab We are changing the rules \u00bb (nous changeons les r\u00e8gles), gebana ag entend poser de nouveaux jalons pour la branche et changer le commerce mondial de mani\u00e8re \u00e0 ce qu&rsquo;il profite aux familles de paysans, \u00e0 l&rsquo;\u00e9conomie locale et \u00e0 l&rsquo;environnement.<\/p>\n<p>La deuxi\u00e8me place du classement est attribu\u00e9e \u00e0 <strong>Fairtrade Max Havelaar<\/strong>, qui s&rsquo;engage pour le commerce \u00e9quitable et la responsabilit\u00e9 sociale et aide les petitis producteurs et productrices \u00e0 lutter contre la pauvret\u00e9, \u00e0 renforcer leur position et \u00e0 am\u00e9liorer durablement leur vie par leurs propres moyens.<\/p>\n<p>Nous sommes tr\u00e8s fiers de gebana et de Fairtrade Max Havelaar et les remercions pour leur engagement, qui contribue chaque ann\u00e9e de mani\u00e8re pr\u00e9cieuse \u00e0 un monde plus \u00e9quitable.<\/p>\n<p>[\/vc_column_text][\/vc_column][vc_column width=\u00a0\u00bb1\/6&Prime;][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=\u00a0\u00bb50px\u00a0\u00bb][vc_separator][vc_column_text]<\/p>\n<h3>Weitere Beitr\u00e4ge<\/h3>\n<p>[\/vc_column_text][vc_basic_grid post_type=\u00a0\u00bbpost\u00a0\u00bb max_items=\u00a0\u00bb9&Prime; gap=\u00a0\u00bb10&Prime; item=\u00a0\u00bb2035&Prime; grid_id=\u00a0\u00bbvc_gid:1733242392511-b794c5d6-e722-10&Prime; taxonomies=\u00a0\u00bb23&Prime;][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Deux membres de longue date de Swiss Fair Trade sont per\u00e7us comme les deux marques les plus durables en Suisse. C\u2019est ce qui ressort de Brand Predictor de Havas.<\/p>\n","protected":false},"author":3,"featured_media":12767,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"generate_page_header":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[252],"tags":[],"class_list":["post-12764","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-fr"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Notres membres sont pionniers en mati\u00e8re de durabilit\u00e9 !<\/title>\n<meta name=\"description\" content=\"Deux membres de longue date de Swiss Fair Trade sont per\u00e7us comme les deux marques les plus durables en Suisse. 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