{"id":3262,"date":"2018-08-28T21:18:11","date_gmt":"2018-08-28T19:18:11","guid":{"rendered":"https:\/\/imagotest.ch\/swissfairtrade\/?page_id=3262"},"modified":"2025-09-24T08:51:24","modified_gmt":"2025-09-24T06:51:24","slug":"definition-2","status":"publish","type":"page","link":"https:\/\/www.swissfairtrade.ch\/fr\/fair-trade\/definition-2\/","title":{"rendered":"D\u00e9finition"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row full_width=\u00a0\u00bbstretch_row\u00a0\u00bb content_placement=\u00a0\u00bbbottom\u00a0\u00bb parallax=\u00a0\u00bbcontent-moving-fade\u00a0\u00bb parallax_image=\u00a0\u00bb2133&Prime; css=\u00a0\u00bb.vc_custom_1533631280366{background: rgba(196,196,196,0.71) url(https:\/\/www.swissfairtrade.ch\/wp-content\/uploads\/Copyright-Fairtrade-International-4.jpg?id=2658);background-position: center;background-repeat: no-repeat !important;background-size: cover !important;*background-color: rgb(196,196,196) !important;}\u00a0\u00bb el_class=\u00a0\u00bbheader\u00a0\u00bb][vc_column][vc_column_text el_class=\u00a0\u00bbtxt-white\u00a0\u00bb]<\/p>\n<div class=\"annot\">\n<div class=\"row-main\">\n<div class=\"text\">\n<div class=\"csc-header csc-header-n1\">\n<h1 class=\"csc-firstHeader\">D\u00e9finition<\/h1>\n<\/div>\n<h2 class=\"big\">Dialogue, transparence et respect.<\/h2>\n<\/div>\n<\/div>\n<\/div>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<div id=\"col2\">\n<div id=\"col2_content\" class=\"clearfix\">\n<div id=\"c273\" class=\"csc-default\">\n<div class=\"csc-content\">\n<p>Le commerce \u00e9quitable est un partenariat commercial fond\u00e9 sur le dialogue, la transparence et le respect, dont l\u2019objectif est de parvenir \u00e0 une plus grande \u00e9quit\u00e9 dans le commerce mondial.<br \/>\nIl contribue au d\u00e9veloppement durable en offrant de meilleures conditions commerciales et en garantissant les droits des producteurs et des travailleurs marginalis\u00e9s, tout particuli\u00e8rement au Sud de la plan\u00e8te.<br \/>\nLe commerce \u00e9quitable est une contribution \u00e0 la lutte contre la pauvret\u00e9 et \u00e0 la promotion d\u2019un d\u00e9veloppement \u00e9conomique autonome.<\/p>\n<p class=\"csc-firstHeader\">Que garantit le commerce \u00e9quitable?<\/p>\n<ul>\n<li><strong>Des relations commerciales stables bas\u00e9es sur la dur\u00e9e<\/strong>\u00a0<strong>et le partenariat <\/strong>qui\u00a0procurent aux producteurs du Sud un acc\u00e8s \u00e9quitable au march\u00e9 mondial.<\/li>\n<li><strong>Des prix \u00e9quitables et transparents<\/strong>, ainsi que des possibilit\u00e9s de pr\u00e9financement qui assurent l\u2019existence \u00e9conomique des producteurs et des petits paysans.<\/li>\n<\/ul>\n<ul>\n<li><strong>Des salaires d\u00e9cents<\/strong>\u00a0couvrant les besoins fondamentaux et le respect des conventions de l\u2019OIT contre le travail forc\u00e9, la discrimination, le travail des enfants, etc. qui am\u00e9liorent les conditions de vie et de travail des ouvriers d\u2019usine et des travailleurs des plantations.<\/li>\n<\/ul>\n<ul>\n<li><strong>Une production sociale, respectueuse de l\u2019environnement<\/strong>\u00a0et de grande qualit\u00e9 qui r\u00e9pond aux besoins des consommateurs dans les pays importateurs.<\/li>\n<\/ul>\n<ul>\n<li><strong>Des contr\u00f4les r\u00e9guliers tout au long de la cha\u00eene de production<\/strong>\u00a0qui garantissent aux consommateurs le respect des principes du commerce \u00e9quitable.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"col3\"><\/div>\n<p>[\/vc_column_text][vc_tta_tabs style=\u00a0\u00bbmodern\u00a0\u00bb shape=\u00a0\u00bbsquare\u00a0\u00bb active_section=\u00a0\u00bb1&Prime;][vc_tta_section title=\u00a0\u00bbFili\u00e8re labellis\u00e9e\u00a0\u00bb tab_id=\u00a0\u00bbdefinition\u00a0\u00bb][vc_column_text]<\/p>\n<h3>Fili\u00e8re labellis\u00e9e<\/h3>\n<div id=\"col2\">\n<div id=\"col2_content\" class=\"clearfix\">\n<div id=\"c731\" class=\"csc-default\">\n<div class=\"csc-content\">\n<p>Pour permettre \u00e0 la grande distribution d\u2019importer, de traiter et de distribuer des produits issus du commerce \u00e9quitable, un syst\u00e8me de certification a \u00e9t\u00e9 cr\u00e9\u00e9 qui garantit l\u2019origine \u00e9quitable des produits. Un label peut \u00eatre appos\u00e9 sur les produits qui r\u00e9pondent aux normes internationales \u00e9tablies par l\u2019organisation certificatrice avec qui les fournisseurs de produits labellis\u00e9s concluent un contrat de licence. Le respect des conditions contractuelles est assur\u00e9 par un syst\u00e8me de contr\u00f4le international. En Suisse, par exemple, la\u00a0<a href=\"https:\/\/www.maxhavelaar.ch\/fr.html\">Fondation Max Havelaar (Suisse)<\/a>\u00a0attribue le label international Fairtrade (FLO) \u00e0 des produits durables et \u00e9quitables.<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>[\/vc_column_text][\/vc_tta_section][vc_tta_section title=\u00a0\u00bbFili\u00e8re int\u00e9gr\u00e9e\u00a0\u00bb tab_id=\u00a0\u00bbstandards\u00a0\u00bb][vc_column_text]<\/p>\n<h3>Fili\u00e8re int\u00e9gr\u00e9e<\/h3>\n<p>La fili\u00e8re int\u00e9gr\u00e9e constitue le mode d\u2019organisation historique du commerce \u00e9quitable. Elle met en relation \u00a0des acteurs sp\u00e9cialis\u00e9s dans le commerce \u00e9quitable qui se r\u00e9f\u00e8rent \u00e0 un ensemble de principes et de crit\u00e8res d\u00e9finis collectivement. Elle privil\u00e9gie des contacts \u00e9troits entre partenaires et cherche \u00e0 g\u00e9n\u00e9rer de la valeur dans le pays producteur. Le syst\u00e8me de garantie est principalement bas\u00e9 sur la reconnaissance mutuelle, la confiance et le respect des engagements. En Suisse, les repr\u00e9sentants les plus connus de cette fili\u00e8re sont <a href=\"https:\/\/www.claro.ch\/fr\/\" target=\"_blank\" rel=\"noopener noreferrer\">claro fair trade SA<\/a> et <a href=\"https:\/\/www.claro.ch\/fr\/\" target=\"_blank\" rel=\"noopener noreferrer\">gebana SA<\/a>.[\/vc_column_text][\/vc_tta_section][\/vc_tta_tabs][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]Swiss Fair Trade et ses membres soutiennent la <a href=\"https:\/\/www.swissfairtrade.ch\/fr\/charte-internationale-du-commerce-equitable-2\/\" target=\"_blank\" rel=\"noopener noreferrer\">Charte Internationale du Commerce \u00c9quitable<\/a>.[\/vc_column_text][vc_empty_space height=\u00a0\u00bb50px\u00a0\u00bb][vc_separator][vc_column_text]<\/p>\n<h3>Autres sujets<\/h3>\n<p>[\/vc_column_text][vc_basic_grid post_type=\u00a0\u00bbpage\u00a0\u00bb max_items=\u00a0\u00bb-1&Prime; gap=\u00a0\u00bb10&Prime; orderby=\u00a0\u00bbID\u00a0\u00bb item=\u00a0\u00bb1885&Prime; css=\u00a0\u00bb\u00a0\u00bb grid_id=\u00a0\u00bbvc_gid:1758696643051-53be51aa-0d5d-7&Prime; taxonomies=\u00a0\u00bb230&Prime; el_id=\u00a0\u00bbhoverColor\u00a0\u00bb][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Le commerce \u00e9quitable est un partenariat commercial fond\u00e9 sur le dialogue, la transparence et le respect.<\/p>\n","protected":false},"author":2,"featured_media":2658,"parent":2973,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"generate_page_header":"","footnotes":"","_links_to":"","_links_to_target":""},"hauptseiten-kategorie":[230,365],"class_list":{"0":"post-3262","1":"page","2":"type-page","3":"status-publish","4":"has-post-thumbnail","6":"hauptseiten-kategorie-fairer-handel","7":"hauptseiten-kategorie-wirkung"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>D\u00e9finition - Swiss Fair Trade<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.swissfairtrade.ch\/fr\/fair-trade\/definition-2\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"D\u00e9finition - Swiss Fair Trade\" \/>\n<meta property=\"og:description\" content=\"Le commerce \u00e9quitable est un partenariat commercial fond\u00e9 sur le dialogue, la transparence et le respect.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.swissfairtrade.ch\/fr\/fair-trade\/definition-2\/\" \/>\n<meta property=\"og:site_name\" content=\"Swiss Fair Trade\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-24T06:51:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.swissfairtrade.ch\/wp-content\/uploads\/Copyright-Fairtrade-International-4-1024x683.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"683\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.swissfairtrade.ch\/fr\/fair-trade\/definition-2\/\",\"url\":\"https:\/\/www.swissfairtrade.ch\/fr\/fair-trade\/definition-2\/\",\"name\":\"D\u00e9finition - Swiss Fair Trade\",\"isPartOf\":{\"@id\":\"https:\/\/www.swissfairtrade.ch\/it\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.swissfairtrade.ch\/fr\/fair-trade\/definition-2\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.swissfairtrade.ch\/fr\/fair-trade\/definition-2\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.swissfairtrade.ch\/wp-content\/uploads\/Copyright-Fairtrade-International-4.jpg\",\"datePublished\":\"2018-08-28T19:18:11+00:00\",\"dateModified\":\"2025-09-24T06:51:24+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.swissfairtrade.ch\/fr\/fair-trade\/definition-2\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.swissfairtrade.ch\/fr\/fair-trade\/definition-2\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.swissfairtrade.ch\/fr\/fair-trade\/definition-2\/#primaryimage\",\"url\":\"https:\/\/www.swissfairtrade.ch\/wp-content\/uploads\/Copyright-Fairtrade-International-4.jpg\",\"contentUrl\":\"https:\/\/www.swissfairtrade.ch\/wp-content\/uploads\/Copyright-Fairtrade-International-4.jpg\",\"width\":5760,\"height\":3840,\"caption\":\"Fairtrade cotton farmer Sugna Jat, 30, picks cotton together with her husband, Nandaram Jat, 40, in their farm in Maheshwar, Khargone, Madhya Pradesh, India on 13 November 2014. 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